https://www.vbcampbell.com/home daily 1.0 2025-03-05 https://www.vbcampbell.com/work-experience daily 0.75 2026-02-23 https://www.vbcampbell.com/education daily 0.75 2025-09-14 https://www.vbcampbell.com/speaking daily 0.75 2025-09-14 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/f5a071e4-1ec7-4eb8-990f-90f22c9b910c/Image+%281%29.jpeg Speaking - Make it stand out UX Y’all Conference, September 2024 https://www.vbcampbell.com/about daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/70452eaf-4084-45a7-8d27-63345a69f487/2019headshot1.jpeg About https://www.vbcampbell.com/speculative-design-for-business-strategy daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738936904048-1MXIEMGYMYW6DEVTMOTM/Frame+66902.png Speculative Design for Business Strategy https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/6b599d2e-1cdb-44b6-9b6e-c85b4f59adef/Prototype+example+%2817%29.png Speculative Design for Business Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/a8e3f9d8-6ad2-4946-b81c-43b49f1aa7ff/Screenshot+2025-01-29+at+6.44.14%E2%80%AFPM.png Speculative Design for Business Strategy - Make it stand out The ideal customer journey map of a single customer across their lifetime https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/25fe77fc-045f-4775-8980-44b6d99f956e/Sweet+spot+%282%29.png Speculative Design for Business Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738196718277-4YDGQLW5FQYNVCG66X0X/MTMkneereplacement.png Speculative Design for Business Strategy https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738196718273-MJJP0ND6T9M26TLT01GZ/MTMlosingaparent.png Speculative Design for Business Strategy https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738196719053-XG7RQAQR4FL5H24GAX23/MTMreadytoretire.png Speculative Design for Business Strategy https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/8cf90c47-1ae4-4663-ab5c-498eabac175e/Prototype+example+%2816%29.png Speculative Design for Business Strategy - Make it stand out Select conceptual design prototype: allow user to scan a bill they received in the mail and get real-time benefits explanation, health plan deductible tracking, and health account balance with suggested next steps and diverse payment methods. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/8efef26d-8f7b-4987-ada9-57024b70ec28/Score+%283%29.png Speculative Design for Business Strategy - Make it stand out Average score for concept perceived usefulness, ease of use, expectations, and intended use https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/084b5a9d-9284-487a-baf6-d9ec8ea9e8df/giphy.gif Speculative Design for Business Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vbcampbell.com/strategic-design-fiction daily 0.75 2025-09-14 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738877973479-VO3JTVMF822AUBTMJZ9V/Frame+66897.png Strategic Design Fiction https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/107d545c-4897-4ffa-b8dc-5ba7a750bd00/Desktop_Display.png Strategic Design Fiction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/fca64b90-71d3-436f-8f9c-bd84bd8dc0b4/Screenshot+2025-01-31+at+4.05.39%E2%80%AFPM.png Strategic Design Fiction - Make it stand out The experience map included: customer needs; journey phases and tasks; customer and associate touch points; internal capabilities and services; data, analytics, and research insights; gaps, pain points and inconsistencies https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1736020198875-PRESXSML2DGQXXI7IR8X/Image+%285%29.jpeg Strategic Design Fiction https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1736020200014-ORS2Q3S8TC7B8JJ2LIEZ/Image+%287%29.jpeg Strategic Design Fiction https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/2480a573-654e-4e07-820b-8f29ffe155f9/Characters.png Strategic Design Fiction - Make it stand out Story characters: The family and a company associate https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/47f9b921-8544-4979-bb6b-4f7ba31ef124/Journey.png Strategic Design Fiction - Make it stand out Overview of journey through life event https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/ff63e475-f2fe-473a-a663-c6d81bb5e4ab/Storyboard.png Strategic Design Fiction - Make it stand out Select storyboard panels https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/94806001-f96a-4b24-b8ce-24b69c096cbf/Desktop_Display.png Strategic Design Fiction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/cccb508a-9e14-4610-8292-abaf69ff8e08/Desktop.png Strategic Design Fiction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/a982a1ca-8f6e-4977-a871-bb26d52d3764/Prototype+example.png Strategic Design Fiction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vbcampbell.com/experience-design-experimentation daily 0.75 2025-09-14 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738880286937-X2FQSW8S3IUNTFZVGFJO/Frame+66900.png Experience Design & Experimentation https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/31439ae4-d227-4a34-8480-67607338df30/Prototype+example+%2818%29.png Experience Design & Experimentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/0796c62e-5b46-4ea7-be87-12e76a038171/Screenshot+2025-01-30+at+11.40.06%E2%80%AFAM.png Experience Design & Experimentation - Make it stand out Flow diagram options https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/c6daa76a-819f-4c1e-b1ef-be7d3c65baf3/Screenshot+2025-01-30+at+12.00.44%E2%80%AFPM.png Experience Design & Experimentation - Make it stand out Wireframe flow diagram https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/c414b63a-faaa-4118-bb9e-6ad67f54c778/AB+testing+2.png Experience Design & Experimentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/5650e415-91f3-4dea-bf8f-e74e6a483866/AB+testing.png Experience Design & Experimentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1740068535413-NAOEHZCWYUFH6K19Y2ON/Prototype+example+with+markup-3.png Experience Design & Experimentation https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1740068535374-8IJJTWE9W0R0JXN7YEIE/Prototype+example+with+markup-4.png Experience Design & Experimentation https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1740068534254-0735HYRZUYOUEIVBROXE/Prototype+example+with+markup-2.png Experience Design & Experimentation https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1740068534175-FJOQO8WG2KXR32PYKUFB/Prototype+example+with+markup-1.png Experience Design & Experimentation https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1740068536699-PU5AVPKS2RT1KCWPYTPA/Prototype+example+with+markup.png Experience Design & Experimentation https://www.vbcampbell.com/creative-product-innovation daily 0.75 2025-09-14 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738877999801-AQ7EHVMQD1W4JC4X8C2B/Frame+66898.png Creative Product Innovation https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/c362b32e-ff51-4c35-bac6-b5b447110a5d/Prototype+example+%2819%29.png Creative Product Innovation - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vbcampbell.com/design-systems-systems-thinking daily 0.75 2025-09-14 https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/1738880259199-A7VBL1J5GWOH2XIZC3YU/Frame+66899.png Design Systems & Systems Thinking https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/fec415f5-c7ff-4482-868a-53569d534a4d/Ecosystem.png Design Systems & Systems Thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/4921d1cb-d706-4e5c-bfe2-fe9cb353266f/assessment.png Design Systems & Systems Thinking - Make it stand out Screenshot of analysis in working file https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/4d440967-3fad-4ff5-b550-fcb1f74cf1e9/Breadcrumbs+v+Navigation+%283%29.png Design Systems & Systems Thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/70fbd163-e771-40ef-94c2-a6adff3d5515/Ecosystem.png Design Systems & Systems Thinking - 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Make it stand out Sample inspiration https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/514637f8-21c1-428a-a415-54b794baf673/ROUND+1+MOCKUPS.png Brand Identity & Graphic Design - Make it stand out Select logomark concepts https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/564da15a-5f50-4d54-8ae4-ba72b25868b7/FINAL+OPTIONS.png Brand Identity & Graphic Design - Make it stand out Refined concepts: Compass, Cross-stitch, Pattern play https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/869cc0ef-a771-41ad-b8f2-b2a9bc1b39ee/FINAL+1.png Brand Identity & Graphic Design - Make it stand out Option 1: Cross-stitch inspired logo with a mid-century modern color scheme https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/b386b355-58ca-47f1-b25d-2218f9098714/FINAL+2.png Brand Identity & Graphic Design - Make it stand out Option 2: A bold mark with fun pattern play https://images.squarespace-cdn.com/content/v1/5bb7cf2d8dfc8c5373ae8704/10f50466-62ec-41a8-bcac-a0634011541b/Final+COMPONENTS.png Brand Identity & Graphic Design - 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