VICTORIA CAMPBELL

UX Director \ Creative

With 10 years of experience as a UX & Product Designer, I pride myself in creating thoughtful and imaginative user experiences that resolve big challenges. Whether individually or in collaboration with others, I empathically embrace constraints (we listen and we don’t judge) and confidently push boundaries, in pursuit of excellence and a delightfully, useful future.

A casual portrait of Victoria Campbell, a white woman with brown shoulder length, straight hair and brown eyes. She's smiling, wearing a olive colored sweater, and a gold necklace.

My design philosophy:

  • User-first design: Putting real customer needs at the center, ensuring solutions create value and build long-term trust.

  • Design as strategy: Using design not just for execution, but to shape roadmaps, influence decisions, and accelerate innovation.

  • Scalable impact: Leveraging systems thinking and design systems to deliver consist, inclusive, and accessible experiences across channels.

I believe:

  • in quality over quantity

  • that change is the only constant

  • that a good idea can come from anywhere and anyone

  • in respect, humor, and honesty

  • in balance

  • that even small interventions can have big impacts with far reaching ripple effects

  • that rest and reflection are critical for creativity and innovation

  • everything exists within a system

  • in y'all

When I’m not creating behind a computer or an easel, you’ll find me reading romance novels, critiquing type on menus, or with my face toward the sun.

 

Select Endorsements

“[Victoria is] one of the best designers I’ve had the privilege of working with not just at Fidelity but in my career. “ –Design leader

“During our recent collaboration on a groundbreaking AI innovation effort, [Victoria] demonstrated exemplary command of user experience, storytelling, and enterprise design standards.” –Design leader

“Victoria is a natural leader. When she speaks people listen. They respect what she has to say because it is backed by data and research vs feeling (although feeling matters too).” –Team member

“Victoria is extremely skilled in applying workshop tactics, creating informative maps and documents of key concepts and functionalities, all in the interest of creating alignment within a cross-disciplinary team.“ –Team member

“[Victoria] excels at taking ambiguous ideas and concepts, synthesizing them into something simple, clear, and compelling. “Sense making” is such an important and often overlooked skill, and Victoria is one of the best.” –Design leader

“What sets Victoria apart is her remarkable ability to empower those around her. She has a gift for bringing out the best in others and fostering a positive, supportive work environment.” –Team member