Case Studies
“I don't know who you are. I don't know what you want. If you are looking for ransom, I can tell you I don't have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career.” - Liam Neeson as Bryan Mills, Taken (2008)
My work spans strategic visioning and storytelling to align organizations around a shared future, and data-driven experimentation to validate solutions that improve retention and loyalty. I thrive at the intersection of design, product, and business strategy, leading cross-functional teams to deliver experience that scale across platforms while staying ground in user needs.
Strategic Design Fiction
How collaborative storytelling and strategic prototyping rallied product teams around a common vision for future loyalty
Key skills
Design strategy \ Design thinking \ Facilitation \ Storytelling
Experience Design & Experimentation
How tried and true UX design skills alleviated a customer pain point and brought a new experience to life.
Key skills
A/B Testings \ Diagramming \ UX design \ Wireframing
Speculative Design for Business Strategy
How imagining “what could be” helped define business strategy and win new business
Key skills
Journey mapping \ Ideation \ Concept design
Design Systems & Systems Thinking
How systems thinking helped create design system page layouts that saved time and increased consistency
Key skills
Design systems \ Systems thinking \ UX design
Creative Product Innovation
How imagination can lead to change that’s delightfully unexpected
Key skills
Concept design \ Data visualization \ Graphic design
Brand Identity & Graphic Design
How a graphic design education and love for branding benefits an enterprise UX Designer
Key skills
Graphic design