Case studies

“I don't know who you are. I don't know what you want. If you are looking for ransom, I can tell you I don't have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career.” - Liam Neeson as Bryan Mills, Taken (2008)

My work spans strategic visioning and storytelling to align organizations around a shared future, and data-driven experimentation to validate solutions. I thrive at the intersection of design, product, and business strategy, leading cross-functional teams to deliver experiences that scale across platforms while staying grounded in user needs.

UX VISION FOR INVESTMENT

How I influenced senior leadership to green light a multi-year product initiative for customer loyalty and operating cost-reduction

0-1 PRODUCT DEVELOPMENT

How I established a scalable payments flow for millions of customers

UX VISION FOR GROWTH

How I gained BIG clients (with BIGGER assets) with product vision